Diamonds are a girl’s best friend… or so they say. But let’s be real, who needs friends when you can have a necklace that sparkles brighter than your future?
Join us as we embark on a quest to uncover London’s best jewellery shops, where the carats are high and the prices… well, let’s just say we’ll need to pawn some stuff later.
Whether you’re a seasoned jewellery collector or a curious window shopper, there’s something for everyone in this glittering adventure. So make sure to grab your magnifying glass and your credit card (just kidding… sort of), and let’s get this bling-tastic journey started!
How much does jewellery cost in London?
The cost of jewellery in London varies significantly on the type of jewellery you’re getting. Fine jewellery crafted from precious metals and gemstones, for example, costs around £200, while high-end luxury pieces start at around £5,000. The final price depends on the material, design, and brand.
How we chose
- Quality of craftsmanship – We prioritised shops known for their exceptional craftsmanship. We looked for those that use high-quality materials and offer well-crafted, unique designs that stand out.
- Range of offerings – We considered stores with a diverse selection, from fine jewellery to custom pieces. This is to ensure they can cater to different styles, occasions, and budgets.
- Customer reviews – We examined customer feedback and testimonials by looking for stores with consistently high ratings and positive experiences regarding service, value, and product satisfaction.
- Reputation and longevity – Shops with a strong reputation and a history of excellence in the industry were considered, whether they’ve been family-owned for generations or newly established but highly acclaimed.
1. Flawless Fine Jewellery | Lab Grown Diamonds
Location: 107 Hatton Garden, London EC1N 8LY, United Kingdom
Contact: +44 7518 021455
Operating hours:
- Monday to Saturday – 10:00 AM to 5:30 PM
- Sunday – 11:00 AM to 5:30 PM
Flawless Fine Jewellery in Hatton Garden has really made a name for itself, especially for those who love the elegance of lab-grown diamonds.
We’re big fans of how they’ve combined sustainability with timeless craftsmanship. They have offered pieces like bespoke engagement rings and wedding bands since 2011.
The fact that their lab-grown diamonds are eco-friendly and come at a lower price point, starting around £500, makes them even more appealing.
When we visited, what stood out was their personalised service. Whether you’re customising a piece or choosing something from their collection, the process feels seamless.
We even noticed how easy it was to shop online, but if you prefer seeing the sparkle up close, you can book an appointment in just a few clicks.
Expedites orders and assists with sizing for a stress-free experience
“We couldn’t be happier with the ring and overall service from Flawless Jewellery. The team were incredibly helpful in ensuring my ring was ready before I flew to the US to propose.They expedited the order, helped with sizing and generally were a delight to deal with. My fiancée has had so many complaints since receiving the ring. I would happily recommend this jeweller to anyone looking for a special piece or engagement ring.”
Offers expert knowledge of coloured gemstones
“Lila was exceptional in designing our bespoke ring and earrings. From the start, she listened carefully to our ideas and explained the differences between lab-grown and earth-mined diamonds, which helped us make an informed decision. We weren’t looking for a traditional diamond engagement ring, and Lila’s knowledge of coloured gemstones was exceptional, guiding us to the perfect choices. The final pieces exceeded our expectations—beautifully crafted and uniquely ours. Lila’s passion for her work shines through in every detail. We highly recommend her to anyone seeking personalised, high-quality jewellery. Thank you, Lila, for these cherished pieces!”
C James, Google Review
2. Susannah Lovis Jewellers
Location: 50 Burlington Arcade, London W1J 0QH, United Kingdom
Contact: +44 20 7493 2008
Operating hours:
- Monday to Saturday – 10:00 AM to 5:30 PM
- Sunday – 11:00 AM to 5:00 PM
Susannah Lovis Jewellers stands out for its incredible range of vintage and designer jewellery, especially if you’re on the hunt for unique pieces from big names like Cartier, Tiffany & Co., and Bulgari.
We really liked how they blend classic craftsmanship with a modern shopping experience. When we stopped by, their bespoke service caught our attention – you can either create something entirely new or give old jewellery a fresh lease on life.
We also thought their jewellery hire option was brilliant for those special moments when you want something stunning without a long-term commitment.
The Product Alert feature is a nice touch too, since it keeps you updated on their new arrivals. Plus, the online shopping experience is smooth and convenient.
Provides excellent value with reasonable prices for high-quality watches
“John was exceptionally accommodating and assisted me in selecting a timepiece that I adore. The cost was extremely reasonable, and there were lots of options to select from. Additionally, a two-year warranty was included. Thank you very much. My next purchase will be a datejust watch, which I will purchase next month here in Susannah Lovis.”
Gabriel Simatupang, Google Review
Responds promptly and courteously to inquiries
“I have recently been searching for a watch. It took me several months researching and looking for the particular style and make I wanted. And a friend recommended Susannah Lovis Jewellers. From the moment I stepped into the shop I felt relaxed and was not hassled to make a decision or indeed purchase.. They were particularly knowledgeable and extremely helpful. I didn’t feel under pressure and I didn’t feel pressured into making an instant decision. I liked that as it was a large investment. Holly who looked after me over several weeks was courteous and kind and very prompt in responding to phone calls and emails. I will definitely return and visit jewellers again. I highly recommend anyone to pay a visit.”
Louise Cusack, Google Review
3. WeAreArrow Jewellery
Location: 118 Columbia Rd, London E2 7RG, United Kingdom
Contact: +44 7861 688410
Operating hours:
- Wednesday to Friday – 12:00 PM to 6:00 PM
WeAreArrow Jewellery is something special. Each piece is crafted in their studio using organic materials like seeds and petals. This gives their jewellery a natural and textured feel that’s hard to find elsewhere.
We really liked how their process, especially the “lost wax casting” method. It brings a touch of timeless craftsmanship to their modern designs.
When we spoke with them, it was clear how passionate they are about sustainability – recycled metals and Fairmined gold are a huge part of their ethos.
For anyone interested in a custom piece, you’re involved every step of the way, from choosing gemstones to fine-tuning the design. They also offer remote consultations, which is perfect if you can’t make it to their studio.
Keep in mind that their custom pieces require a 30% deposit upfront, but the personal touch makes it worth it.
Customises the design with thoughtful adjustments
“Highly recommend. I walked in to inquire about recreating my grandmother’s lost ring and Julia took time out of her day to discuss the ring making process with me. Everyone was incredibly patient and understanding of my needs and helped me bring the ring back to life. The piece is almost identical to the original and they helped me make the ring my own with a few adjustments to the design. Their diligence to attention and detail is unmatched and I’m so incredibly grateful I found their shop.”
KT, Google Review
Offers tailored options to fit both taste and budget
“My girlfriend and I had a wonderful experience picking a bespoke engagement ring from WeAreArrow. It was initially a little daunting given we didn’t have much of an idea of what we wanted or how much it was likely to cost. Thankfully the team were incredibly helpful, talking us through the whole process, guiding us with different options to suit our taste and budget. Once we’d made the decision on the ring design, we also really appreciated the regular updates on its progress. The ring was stunning and so beautifully finished – would highly recommend!”
Ben Castrillon, Google Review
4. Hatton Garden Diamond
Location: 13 Hatton Garden, London EC1N 8AN, United Kingdom
Contact: +44 20 7404 9202
Operating hours:
- Monday to Sunday – 10:00 AM to 5:30 PM
Hatton Garden Diamond definitely earned its spot on our list with over 40 years of experience in crafting high-quality jewellery. We were honestly really impressed by their range of engagement rings, eternity rings, and custom pieces, whether you’re after lab-grown or mined diamonds.
We also liked how they combine traditional craftsmanship with a modern approach to luxury. The team was great at guiding us through the “4 C’s” (cut, clarity, colour, and carat), helping us select the perfect stone to create something truly personal.
We also have to give it to them for offering a lifetime care service – keeping your jewellery looking just as stunning as the day you bought it.
Plus, their website makes things easy, with online shopping, appointment booking, and a handy chat feature for quick questions.
Provides exceptional customer service from start to finish
“Highly recommend Hatton Garden Diamond for your jewellery needs! My experience with Mr. Swillman was exceptional from start to finish. He was incredibly welcoming and helpful, assisting us with booking an appointment and guiding us through the process of selecting and ordering my ring. Mr Swillman’s customer service was outstanding; he went above and beyond to ensure our experience was enjoyable and stress-free. It truly felt like he prioritised our satisfaction. Thanks to his expertise and friendly demeanour, I not only found the perfect replacement for my old engagement ring but also ended up with an additional stunning band. Thank you, Mr. Swillman, and the wonderful team at Hatton Garden Diamond, for the beautiful rings and an unforgettable experience.”
N Rudds, Google Review
Delivers a seamless and pleasant transaction with honest negotiation
“Absolutely brilliant experience with the whole team. Got my dream ring after an easy and pleasant transaction with honest and open negotiation from the off. No hard sell, and Stephen understood exactly what I wanted from the start. The whole process was super quick and they were able to get my ring ready according to my tight timescale. Can’t recommend enough and will definitely be returning. Look at this beauty!”
Katherine Bannon, Google Review
5. EC One
Location: 41 Exmouth Market, London EC1R 4QL, United Kingdom
Contact: +44 20 7713 6185
Operating hours:
- Monday to Friday – 10:00 AM to 6:00 PM
EC One caught our eye for being the first B Corp-certified jewellery workshop in the UK. This speaks volumes about their dedication to sustainability and ethical practices.
We really liked how their pieces are handcrafted using recycled gold and platinum paired with traceable gemstones. It’s not just about beauty, it’s about making responsible choices too.
What stood out to us when we visited was their remodelling service – taking heirloom jewellery and turning it into something modern and personal. We also have to give it to them for their limited-edition collections, like their 25th Anniversary series, which adds a touch of exclusivity.
The online experience was a breeze, with options to browse collections, book consultations, and even check out their bespoke work.
Listens attentively to customer preferences
“My experience with EC ONE was great from start to finish. I worked with Jo to design an engagement ring for my partner and she was fantastic – I felt that Jo really listened to what what I was looking for and was very patient with me when trying to find the perfect shade of peach sapphire! The ring turned out absolutely beautiful and is so unique. I’m so grateful to EC ONE for helping me design the perfect ring for my partner and would 100% recommend working with them to create something special.”
Hannah, Google Review
Goes the extra mile to satisfy customers
“We had a great experience working with E C one on our rings – everyone was so helpful and kind and went the extra mile to make sure we got the rings we wanted. We never felt pushed into just getting something and all of our patience paid off and we ended up with exactly the right rings for us. We couldn’t have been happier with the process or the end result. Thank you to everyone involved”
Tricia Rich, Google Review
