The 9 best life coaches in London for real talk, real results 

A life coach? Why do we need other people to tell us how to live? Can’t we just wing it?

Well, when you’ve been in countless moments when you’re just at the mercy of life, having a clear direction starts making sense. There are just times when the right guidance can really boost your soul.

To that end, our team got together to give London’s best-known life coaches a try. We polled our regular readers, checked out the coaches getting the most mentions on platforms like Facebook and Instagram, and basically tested all we could to find the top ones!

How much does a life coach cost in London? The cost of a life coach in London starts between £50 to £70 per hour, but it can go up to £150 per hour or more depending on the track record of the coach. It also depends on the type of program you’re in.

How we chose

• Certifications and Training: Just like you wouldn’t want an untrained chef making your sushi, we picked coaches with top-notch certifications.

• Approach and Style: We prefer life coaches whose style and approach are flexible and adaptable for a wide range of clients. That’s why we have practical, action-oriented coaches, as well as those who offer warm, inviting conversations and thoughtful advice over multiple talk sessions.

• Value for money: We naturally preferred life coaches who offer great value without breaking the bank. Sure, your future is priceless, but your wallet has feelings too!

• Proven Results: We opted for life coaches who can show tangible results from their coaching sessions. Just like you wouldn’t buy a car without test-driving it, you want proof that their guidance actually works.

1. Lucy Seifert

Location: London, United Kingdom

Contact: 07956663151

Opening hours: By appointment basis

Approach/Style: Strategy-based and goal-oriented approach 

Website

Lucy Seifert is a highly experienced life and executive coach who has been empowering individuals and groups for over 30 years. Offering one-on-one coaching sessions online or by phone, Lucy has helped countless clients navigate life changes, overcome challenges, and develop essential life skills. Her sensitive, supportive, and non-judgmental approach is tailored to meet the unique needs of each client, ensuring they feel comfortable sharing their thoughts at their own pace. Lucy’s commitment to building a confidential and trusting relationship allows clients to explore their issues openly without fear of judgment.

What distinguishes Lucy is her ability to combine coaching with her extensive training expertise in areas such as assertiveness, public speaking, interview skills, and time management. This blend enables her clients not only to address personal and professional challenges but also to develop practical skills to achieve their goals. By identifying hurdles, practicing new techniques, and devising positive strategies, Lucy ensures that her coaching sessions result in measurable and lasting outcomes. Clients consistently praise her ability to guide them through complex issues with a thoughtful and constructive approach.

Lucy’s impressive professional background further enriches her coaching. A graduate of the London School of Economics, she has trained staff at prestigious institutions like the University of Oxford, where her assertive communication course has been highly regarded since 1997. Her diverse career in roles such as teacher, researcher, and public relations officer has provided her with invaluable insights into workplace dynamics, enabling her to offer practical guidance for both personal and professional development. Her experience working in parliament and social welfare adds a unique depth to her understanding of human behavior and motivation.

In addition to her coaching and training expertise, Lucy is a published author, with her books and training manuals widely distributed in the UK, Europe, and the USA. She holds a First-Class Diploma in Life Coaching from the Life Coaching Institute and is a Full Member of the Association for Coaching. Her passion for helping others, combined with her extensive knowledge and personalized approach, makes Lucy Seifert an exceptional life coach for those seeking meaningful and transformative change in their lives.

Warm, positive, and caring

“Lucy is a warm, positive, and caring person, and an excellent coach. Lucy is able to quickly pull out the issue that needs to be addressed and respond to it in a positive and extremely helpful and fast way for the recipient. Through Lucy’s support, I feel I have grown as a charity CEO, and I can’t thank her enough for that.” — Charity CEO

You gave me guidance and direction

“I have been thinking how different things are this year than last and amazing how much things can change within a year. Thank you so much for all your help and kindness at a very difficult time – you gave me the guidance and direction I needed to take a different path and have the confidence to do so against the backdrop of so many challenges.” — Hospital Consultant

2. Jacqueline Hurst

Location: 58 Grosvenor St, London W1K 3AJ, United Kingdom

Contact: +44 20 4538 6356

Opening hours: Monday – Friday: 9:00 AM – 7:00 PM

Approach/Style: Advanced Structured Hypnotherapy, NLP and CBT | Analytical but warm and inviting 

Website

Having worked with 7,000 clients worldwide, Jacqueline Hurst’s track record definitely made her stand out among our options. She offers exclusive coaching that focuses on personal improvement, self-confidence, and empowerment.

In addition to one-on-one coaching, Jacqueline offers different programs like intensive breakthrough days and life-changing work weeks. These options provide clients with the flexibility to choose a format that best suits their lifestyle and needs. 

She also offers online coaching, making it easier to fit sessions into a busy schedule. Each session is also pretty comprehensive via Zoom, taking around 1.5 hours to complete. 

While we did find a client who wasn’t satisfied with the coaching, that seemed to be an outlier. Nearly all others were more positive about her personalised and transformative approach.

Working with Jacqueline has been transformative for me and given me a fresh outlook on life. The tools and techniques that she taught me during our sessions will help support me forever. I highly recommend Jacqueline to anyone looking to make meaningful changes in their life.

Holly Widnall | Google Reviews 

Jacqueline has really changed my outlook on life. I was struggling a lot with the feeling of being stuck, but since working with Jacqueline I have a new approach and am finding my life is progressing in the way I always wanted it so. I cannot recommend working with Jacqueline enough!

Reagan Muir | Google Reviews 

3. Nick Hatter

Location: 34, New House, 67-68 Hatton Garden, London EC1N 8JY, United Kingdom

Contact: +44 20 3488 0210

Approach/Style: CBT/C, NLP, Psychodynamics, Guided Imagery & Visualisation, and Psychodynamics FUSION® Therapeutic Coaching | Objective and action-based programs

Website

Nick Hatter has earned his spot as one of London’s best life coaches for big names, seeing as he’s trusted by celebrities, investors, musicians, and even clinical psychologists.

In our opinion, Nick makes everything easier and more straightforward through his coaching packages. Options can go from 6 weeks to 12 months, with costs ranging from £3,456 + VAT to £14,400 + VAT.

While Nick’s rates are on the pricier side, he does have options to make them more accessible. Thanks to financing, clients can spread the cost of their chosen package over 12 months.

His one-to-one coaching includes a psychometric assessment and growth assignments to tailor the plan to your needs. Additionally, the 24/7 support via email and WhatsApp between sessions is a major plus in our book. 

Nick is a fantastic coach. Highly empathetic, insightful and compassionate, Nick’s coaching enables me to gain a different perspective on challenging areas of my life and find a way forward as quickly as possible. Nick also very effectively helps me to cut out the noise and identify the key areas where I need to focus my time and energy to get the results I want. Highly recommended

Samantha Hilldon | Google Reviews 

I found Nick’s low-ego, empathetic, compassionate and substantive approach to life coaching refreshing. Nick helped me discover some of my limiting beliefs, which were holding me back from following through with my ambitious goals. I also found his strategies to counter limiting beliefs effective – I’ve had tangible results. Not only is he a fantastic coach, but also a stand up guy, highly recommended.

Mubarak D | Google Reviews

4. Danny Rahim

Location: Clark House, Coleridge Gardens, London SW10 0RS, United Kingdom

Contact: www.dannyrahimcoaching.com

Opening hours: Monday – Thursday: 10:00 AM – 8:00 PM

Approach/Style: Positive Psychology and Coaching Psychology (MSc) | Holistic, communication-based coaching (oral, verbal, nonverbal and listening) 

Website

What we loved best about Danny Rahim is that he offers life coaching for both individuals and groups. He also offers packages ranging from 6 to 12 weeks, with each packaging targeting different areas of personal growth. 

Clients also have the option to do the coaching sessions either in-person or via Zoom. We appreciate these options since coaches only offer either, but rarely both.

With the option to book a 30-minute discovery call for free, we see Danny as an accessible option for those who are just trying out. However, if you wish to continue towards a 1.5 hour deep dive after, it’ll cost you £200.

Finally, out of all the life coaches we’ve encountered, Danny offers the most competitive rates (even his group rates cost less than most). Plus, booking his services is super-easy, as it can be done via his website. 

Danny is a fantastic coach. He is warm, friendly, knowledgeable and really cares about his clients success. Working with Danny hugely improved my self-awareness, confidence and also enabled me to identify skills gaps that were hindering my progression. I would 100% recommend working with Danny as your coach

Shivani Chamarty | Google Reviews 

Danny is a wonderful coach. His professionalism, experience and knowledge shone through in my sessions with him. He has a fantastic ability for non-judgemental listening and insightful questions that enabled a greater understanding of the challenges I was facing in my life and the actions I needed to take. Thank you Danny.

Sean Breen | Google Reviews 

5. Nina Madden

Location: 2 Drayson Mews, London W8 4LY, United Kingdom

Contact: +44 7906 255529

Opening hours: Monday – Friday: 10:00 AM – 7:00 PM

Approach/Style: NLP, EMDR | Communication-based coaching 

Website

Nina Madden has 20 years of experience providing both life coaching services and therapy. She’s also an accredited ICF Coach and NLP Master Practitioner, which assured us of her qualifications.

Beyond this, we also value her approach to life coaching, which clients say is very supportive. In particular, most of them noted how bright and dynamic she is, often making sessions more fun and enjoyable.

On top of that, her sessions only cost about £125 to £450, making her a good choice for those who want both affordability and flexibility. On the other hand, it may be limiting for those who want something for the long term.

Nina offers a free 30-minute discovery call, giving individuals a chance to see if she’s the right fit. Booking is also simplified and easy, which is always a plus in our book.

Nina’s passion for coaching and her teaching were fantastic. Authentic and supportive and you never felt like just another customer. I chose this course after an incredibly poor experience with another provider and Nina’s support and assurance was welcomed. Choose this course if you want value, and professionalism.

Paul Jennings | Google Reviews 

An intense, experiential, and life-changing immersion into key NLP concepts. Nina excels at creating a transformative group learning environment online, where the class dynamics significantly enrich the personal experience. This course is gold for those ready to fully engage and undergo personal transformation through the NLP learning process.

Valerie Roberts | Google Reviews 

6. Annie Fontaine

Location: 9 Vanderbilt Rd, London SW18 3BG, United Kingdom

Contact: +44 7872 055567

Opening hours: Monday: 10:00 AM – 7:00 PM | Tuesday – Thursday: 10:00 AM – 5:00 PM | Friday: 10:00 AM – 2:30 PM

Approach/Style: CBT | Consultation, strategy-based, and goal-oriented approach 

Website

With qualifications in life coaching and a focus on improving communication in relationships, Annie Fontaine offers a personalised touch that clients rave about. 

During our interviews with past clients, many praised Annie for creating a safe space to explore their thoughts and goals.

One of the best things that Annie offers is the flexibility of her programs, which range from short-term life plans to intensive long-term coaching.  

Rates vary from £1,280 to £4,680 depending on the level of support required. However, some potential clients might find the lack of upfront fee disclosure a bit off-putting, as costs are discussed only after the initial consultation.

Clients can choose between one-on-one sessions or group coaching. This is a plus in our book because this option usually isn’t available with other coaches. 

Additionally, we love the live call sessions, which provide regular and interactive support throughout the program. And packages ranging from 10-week courses to 6-month programs, there’s something for every goal. 

I have done two of 3 month sessions with Annie, first to help me with regaining my core self and values after a relationship breakdown and secondly to help with daughters anxiety. I am so calm and stable since the sessions almost nothing rattles me anymore. Particularly helpful CBT reframing, coping mantra, wants and needs and values.

Claire Davis | Google Reviews

Annie’s approach to relationships is truly transformative. She helped me see patterns in my behavior that were holding me back and gave me practical advice on how to communicate more effectively with my loved ones. I am so grateful for her guidance and would recommend her to anyone struggling in their relationships.

Elena Russell | Google Reviews

7. Hans Schumann

Location: London

Contact: +44 (0) 7795450710 | [email protected]

Opening hours: By appointment

Approach/Style: 7-Step Process for Masterful Living®

Website

Hans Schumann is a highly skilled and experienced life coach specializing in helping executives, professionals, and business owners achieve greater fulfillment and success in their personal and professional lives. With over 20 years of experience in law and financial services, Hans brings a unique blend of corporate insight and personal development expertise to his coaching practice.

Hans holds advanced credentials in coaching, including accreditation at the PCC level from the International Coach Federation—a certification held by only 2% of life coaches in the UK. His expertise spans a variety of disciplines, such as Neuro-Linguistic Programming (NLP), Gestalt Therapy, Cognitive Behavioral Therapy (CBT), and Enneagram Coaching. This multidimensional approach ensures clients receive tailored strategies backed by proven methods.

Hans emphasizes actionable steps through his structured 7-Step Process to Masterful Living®. Starting with values assessment, his process equips clients with clarity, direction, and life skills to create meaningful change. This structure appeals to individuals who thrive on measurable progress.

Whether it’s life coaching, career transitions, executive effectiveness, or stress management, Hans offers a comprehensive range of services. His ability to adapt his methods to different industries, from law to creative startups, broadens his appeal to professionals across diverse fields.

Hans accommodates clients worldwide through virtual sessions on Zoom and even offers in-person intensive coaching days. This flexibility makes his services accessible regardless of location.

Hans stands out for his targeted focus on executives and professionals aiming to enhance leadership, balance, and personal effectiveness. His background in corporate settings allows him to relate to the challenges faced by clients in high-pressure roles.

Hans’s five-star Google rating and testimonials reflect high client satisfaction. His emphasis on building a balanced and fulfilling life resonates with those seeking more than just career advancement.

Hans integrates specialized tools like the Demartini Values Determination Process and the Marshall Goldsmith Leadership Assessment. These tools add depth and precision to his coaching, enabling clients to uncover core values and leadership potential.

I was stuck in a career not suited to me. Hans helped me formulate a plan, involving understanding my strengths and goals (with the help of the Enneagram assessment), assessing career options against a framework, and gaining the confidence to make the change. I’m now taking a year out to do a masters in Building Surveying, and feel empowered and excited about the future. This wouldn’t have been possible without Hans. For me, the in person sessions in London were very important, and I found the options for multiple locations as well as the online booking system very convenient.

Robin P | Google Reviews

I came to Hans because in my case I wanted to discover and validate, or invalidate, what I was doing right, what was not worth spending time, where my wins were, and what I could do to better even better at what I did. Hans is methodical, knowledgeable, and very creative. He takes great care and makes a point in understanding your logic, where you come from and your inspirations, and explores these in a way that will help you stir your career in the direction that resonates most with you. He listens actively: you will tell him something in one session, and he will still remember it much later, telling you what you told him, and then will question or challenge you. His perspective is very valuable, where he’d see things you had missed or had not considered. The level of depth and thoroughness, as well as his knowledge of the career coaching in itself is very impressive. He is very professional, yet will not sugar-coat anything he has to say. For all these reasons I would highly recommend him. Hans, thank you for this valuable help on this journey, we keep in touch.

R&A | Google Reviews

8. Kingston Coaching

Location: London

Contact: [email protected]

Opening hours: By appointment

Approach/Style: Contact for more information

Website

Kingston Coaching, led by a passionate and experienced life coach, offers individuals the opportunity to transform their mindset, achieve personal growth, and develop a clearer sense of purpose. With a background in management, endurance training, and mixed martial arts (MMA), Kingston brings a unique, no-nonsense approach to coaching that can be deeply impactful for those seeking change.

One of the standout features of Kingston Coaching is the personalized nature of the coaching process. The coach works one-on-one with clients, tailoring each session to address their specific challenges and goals. This bespoke approach ensures that clients don’t receive generic advice, but a customized roadmap for personal development.

Kingston’s core focus is building a bulletproof mindset, emphasizing the importance of self-awareness in becoming the best version of oneself. For clients who struggle with mental barriers or lack clarity in their direction, this mindset shift can be a game-changer. Kingston’s personal experience of overcoming his own limitations in fitness and MMA gives him a relatable perspective on growth, making it easier for clients to connect and find motivation.

With years of experience in coaching various demographics, including young adults within the prison system, as well as staff and clients in mental health programs, Kingston has honed his ability to navigate a wide range of challenges. His background in coaching mindset, change, and growth in different settings makes him adaptable and capable of guiding individuals from various walks of life.

Kingston doesn’t just talk the talk—he walks the walk. Having completed a triathlon, marathon, ultramarathon, and winning gold in No-Gi Jiu-Jitsu competitions, he proves the power of persistence and determination. Clients who work with Kingston are inspired not only by his words but by his actions. He embodies the philosophy of small, consistent improvements, a mindset that clients can adopt to achieve their own success.

Kingston Coaching isn’t just about mental strategies. The coaching process integrates a holistic view, taking into account physical fitness, mental resilience, and overall well-being. Clients are encouraged to set both short- and long-term goals, ensuring they make continuous progress toward their ideal version of themselves. Whether it’s fitness, career, or personal development, Kingston helps clients break down their larger aspirations into achievable steps.

Working with Luke was a truly eye-opening experience. He helped me to explore the depths of my psyche that I had been too afraid to challenge. This allowed me to form a deeper understanding of myself and gave me the confidence to pursue goals I would have once called impossible. I will definitely be working with Luke again soon, and would recommend anyone seeking to become a more complete and fulfilled version of themselves to do the same.”

Daniel M | Google Reviews

Working with Luke has led to a remarkable improvement in my well-being. He is non-judgmental, actively engages in listening, and provides insightful questions that expand my perspective. Luke’s friendly and empathetic approach has greatly supported me in all areas of life. Would highly recommend!

Olivia W | Google Reviews

9. Rachel Coffey

Location: Soho, Central London

Contact: (+44) 07867 360 183 | [email protected]

Opening hours: Monday – Friday: 9AM to 8PM; Saturday: 9AM to 2PM

Approach/Style: Contact for more information

Website

Rachel Coffey offers a variety of coaching services designed to support individuals through life transitions, career challenges, and personal growth. With over a decade of experience in life coaching, career coaching, and voice coaching, she brings a wealth of expertise to the table, helping clients gain clarity, confidence, and direction in both their personal and professional lives. Available both in-person and online, her flexible coaching packages cater to a diverse range of needs.

One of the standout features of Rachel Coffey’s coaching services is her client-centered approach. Each session is tailored to the unique needs of the individual, with techniques and solutions customized based on the client’s situation. Whether you’re looking to overcome personal obstacles or boost your career, her approach ensures that you get the most relevant support for your specific goals.

Rachel provides coaching in three main areas: life coaching, career coaching, and voice coaching. Whether you’re seeking to improve your confidence, navigate a career transition, or enhance your public speaking skills, you can choose a coaching package that best aligns with your needs. This wide range of services makes her an ideal coach for individuals at various stages of their personal or professional journeys.

Rachel’s hybrid coaching model, which combines online and in-person sessions, offers maximum flexibility. This option is especially beneficial for those with busy schedules or those who may not be based in the UK. With online coaching, clients can access support from anywhere in the world, while the in-person sessions provide an opportunity for deeper connection and face-to-face guidance.

Rachel Coffey is a highly qualified coach with certifications in NLP, hypnosis, and timeline techniques, along with over 12 years of experience. Her background in strategy, communications, and business also informs her career coaching, which is particularly beneficial for professionals looking to make significant career advancements. Her credentials provide clients with confidence in her ability to deliver results.

The pricing structure for Rachel’s coaching services is straightforward and transparent. Whether you’re opting for a single session or a multi-session package, you’ll know exactly what to expect in terms of cost. With options for flexible payment plans, including monthly installments, Rachel makes it easier for clients to commit to their personal development without financial strain.

With a history of working with high-level professionals, including board members and creatives, Rachel has a proven track record of helping clients achieve remarkable results. Testimonials from past clients highlight her ability to inspire change and provide actionable strategies that lead to tangible outcomes.